Recommended Label and Sticker Sizes – Find the Perfect Fit

When creating labels, stickers, or decals, many people find themselves unsure about the ideal size. In reality, the best size depends on where the label will be applied and what it will be used for.

In this article, we’ll introduce commonly used and recommended label and sticker sizes, along with real examples. We’ll also explain key points to consider when choosing sizes and shapes. If you're planning to create original labels for products, packaging, or promotional use, this guide is for you.

At Kojima Label Printing, we custom-make labels and stickers tailored to your design and purpose. Whether you're new to ordering labels or want to ensure a perfect finish, feel free to reach out to us for support.

Recommended Label and Sticker Sizes & Shapes by Use Case

Use Case 1: Stickers for Smartphones

When designing stickers for smartphones, compact sizes are ideal to ensure they don’t extend beyond the edges of the device or case. Square shapes ranging from approximately 50 mm to 76 mm are commonly used.

Use Case 2: Stickers for Promotional Items and Laptops

For promotional giveaways and laptop stickers, small to medium sizes are both practical and versatile. Popular options include squares around 50×50 mm or 127×127 mm, rectangles like 89×51 mm, and circles with diameters between 20 mm and 50 mm.

When handing out stickers at events or for promotional campaigns, slightly larger sizes tend to make a stronger impression. We recommend squares around 100×100 mm or circles with a diameter of about 100 mm. Visually appealing shapes like squares and circles are especially suitable for such uses.

If you're printing company logos or taglines, rectangular or oval shapes often work better to fit the design. For more creative results, custom-cut stickers (also known as die-cut or contour-cut stickers) are highly recommended.

If you’d like to learn more about custom-shaped stickers and promotional sticker printing, check the article below.

What Is a Cut Path? A Guide to Creation and Key Considerations

How to Create Novelty Stickers: Methods and Marketing Tips

Use Case 3: Product Labels

When creating product labels, be sure to choose a size that fits the surface of the package or bottle where it will be applied.

Here are some common label sizes by product type:

Use Case 4: Stickers for Vehicles

Stickers applied to car bodies, windows, or motorcycle helmets should be large enough to be visible from a distance. For these purposes, larger sizes are recommended.

Since these stickers may be exposed to sunlight, rain, and wind, it's important to use materials that are both waterproof and weather-resistant.

Here are some commonly used sticker sizes based on where they are applied:

Use Case 5: Outdoor Advertising

For advertising stickers placed on signs or glass surfaces, it's best to choose a size that fits within a single window and is still clearly visible from a distance. Rectangular sizes ranging from A4 to A3 (210×297 mm to 297×420 mm) are commonly recommended.

Because these stickers are used outdoors, be sure to choose materials that are waterproof and weather-resistant.

If you're unsure about the best size for your needs, feel free to contact us. Our experienced staff will be happy to recommend the most suitable size and specifications based on your intended use and design.

Key Points for Choosing the Right Label and Sticker Size

Let’s go over what to keep in mind when selecting the right sticker or label size.

Point 1: Choose a Size Based on Its Intended Use

The ideal size for a label or sticker depends on how it will be used.
For example, is it meant for a smartphone or for a car?
Visualizing where and how the sticker will be applied helps you select a size that suits the purpose—and reduces the risk of making the wrong choice.

Point 2: Match the Size to the Shape and Design

Choosing a size commonly used for each shape—such as circles or rectangles—makes the sticker more practical and user-friendly.
Here are some popular size recommendations by shape:

Shape	Common Sizes
Rectangle	approx. 89×51 mm, 292×76 mm
Square	approx. 76×76 mm, 127×127 mm
Circle	diameter approx. 25 mm, 51 mm, 76 mm, 127 mm

If you have a specific design in mind—such as a company logo—it’s important to ensure that small text or fine details don’t get lost. Be sure to choose a size that matches the design and preserves its clarity.

Point 3: Consider Your Budget

Your available budget will affect which sizes are feasible for your sticker or label production.

Custom sizes that are not commonly used tend to cost more per piece.
If you’re looking to reduce costs, consider using standard shapes like rectangles, squares, or circles in clean, even dimensions (e.g., 50×50 mm).
This allows printing companies to use pre-existing cutting dies, which may help lower production costs.

To learn more about how to reduce sticker printing costs, see the article below.

Cheap Sticker Printing Tips: How to Save on Your Orders

Sticker & Label Production Examples

Finally, here are some examples of stickers and labels we’ve produced for our clients.

 事例1　note 株式会社　ノベルティシール

We created a promotional sticker for note Inc., a company that plans, develops, and operates media platforms.

The sticker was designed to be placed on laptops and features a compact size of 67.8 × 21.3 mm. It was produced as a custom-shaped (die-cut) sticker, precisely cut to match the company’s logo using a cut path technique. The backing paper was also fully die-cut to the same shape, making it easy to distribute.

The material is durable YUPO 80μm with a matte lamination finish for added surface protection. The matte lamination not only enhances durability but also gives the sticker a high-end, refined look.

For more details on this project, please see the article below:
Production Case Study｜note Inc. – Promotional Sticker

Case Study 2: Explosion LLC – Foil-Stamped Sticker

We produced a large-format promotional sticker for Explosion LLC, a company that sells protein and health supplements and operates fitness gyms.

The sticker measures 190 × 40 mm and features the gym’s logo printed with two types of gold foil stamping on a black background, creating a bold and luxurious impression. It is made with durable YUPO 80μm and finished with clear lamination to preserve its beauty over time.

For more details on this project, please see the article below:
Production Case Study｜Explosion LLC – Foil-Stamped Sticker

Case Study 3: BEATINK.COM / BIG THIEF – Promotional Sticker

Here is a case study of a promotional sticker we created for a musician.
This sticker was designed as a fully die-cut circle, ideal for giveaways, and produced in a 100 mm diameter size.

The material used is YUPO 80μm, which offers excellent durability while keeping costs low. A matte lamination finish was applied to the surface to give it a premium look and feel.

The sticker was included with the album “U.F.O.F.” by Big Thief, an indie folk-rock band based in Brooklyn, New York.

For more details on this project, please see the article below:
Production Case Study｜BEATINK.COM / BIG THIEF – Promotional Sticker

Choose the Right Size for Your Labels and Stickers

Stickers and labels come in a variety of recommended sizes and shapes depending on their intended use.

For promotional stickers or product labels, a compact size—typically between 50 mm and 100 mm wide—is commonly used, as it fits comfortably in the palm of your hand.
For vehicle use or outdoor advertising, larger sizes are recommended so that the sticker remains visible from a distance.

When selecting a size, it’s also important to consider not only the use case, but also the design, shape, and budget.

At Kojima Label Printing, we offer a wide range of custom labels and stickers tailored to their specific purpose—just like the examples featured in this article.
If you're unsure about size, adhesive type, or design, our team is here to help. Feel free to contact us for personalized support and expert guidance.