Sticker print design | Consumers Judge on First Impressions

Sticker print design

Today, we are providing a beginner's guide to designing product labels. If you are considering creating labels or stickers for your products, we hope you find this information helpful. (This is not relevant for products that do not use stickers.)

Package Design Communicates the Appeal of Your Product

The key point when creating packaging is how to make your product stand out among the many products on the store shelves. For example, the variety of products displayed in drugstores is vast. When searching for the desired product among them, what do people use as the first point of judgment?

The answer is, undoubtedly, the "package design," which serves as the face of the product.

The Impact of First Impressions

Let's touch on a bit of psychology here.

In today's world, where computers and smartphones have permeated our lives, we are often inundated with information about any given topic. Among this excessive information, the information that tends to stick in people's memories is the first and last information they encounter. This is known as the primacy effect and the recency effect.

Primacy Effect – The influence of the first information encountered
Recency Effect – The influence of the information encountered just before a judgment

This primacy effect refers to the so-called "first impression," which is a crucial element for leaving a lasting impression. The first impression is formed from the initial, brief glance and the information gleaned in that moment.

For example, during an initial business meeting, what impressions do you form from the other person's appearance while exchanging business cards? A pleasant smile, a calm and slightly lower voice, an upright yet relaxed posture, and clean, wrinkle-free clothes might lead you to think, "This person seems trustworthy," or "They appear to be efficient and capable," even before any substantive discussion begins.

Conversely, what if their expression is stiff and their demeanor is restless? Wouldn't you feel uneasy about entrusting them with anything? How positively you can influence this first impression significantly affects future interactions, and reversing a first impression is not easy.

Creating a positive first impression is the first hurdle to gaining someone's favor and interest, and this principle is also critical in product sales.

Communication + Branding = Package Design

How does this relationship translate to products? Products cannot speak or adjust their posture. What they can do is wear attractive package designs that appeal to consumers.

Labels need to clearly convey what the product is and its benefits. Moreover, it must be appealing enough to attract and persuade buyers to pick it up from among many products.

Branding is crucial here. Is the target audience male or female? Are they teenagers, housewives in their 30s, or seniors over 60? For instance, how would it look if you used a colorful design with characters for a cosmetic product aimed at seniors?

If the product is formulated for seniors and priced slightly higher, a design appealing to teenagers may attract them but won't lead to repeat purchases, as they won't find the product beneficial for their skin.

Communicating what kind of product it is and who it is intended for in an easy-to-understand manner is part of branding. Labels play a significant role in this.

Expressing Love for Your Product Through Labels and Stickers

If you have developed a fantastic product that everyone will want, how would it be if you decide to use simple labels with minimal cost, thinking "People will understand its value once they use it"?

What if the label only included the product name and necessary information?

From the buyer's perspective, it might blend in with other products on the shelf, or worse, it might be less memorable and not even catch their attention.

The label design is the only place where you can convey the maker's passion to the consumer. Product development takes a long time. It involves repeated trial and error, sometimes intense discussions with colleagues and partners, finally resulting in a completed product. Those involved in product development share a common desire to have as many people as possible pick up and love their product. The package design is where you can most express your love for the product, and if this love is properly conveyed, it will resonate with buyers. A simple sticker can significantly impact how much your product is loved. Why not focus a bit more on the label to foster a beloved product?

Making Your Product Label More Attractive with Simple Ideas

Manufacturers who must keep sales prices as low as possible to remain competitive may wish to avoid spending too much on packaging. The print area on a single container is limited, making it challenging to fully express all the product's merits, no matter how much thought has been put into it.

However, one of the benefits of product label and package sticker printing is that it allows for attractive designs while keeping costs down with a bit of creativity.

Enhance Brand Strength with Unified Product Labels and Package Stickers

If you want to expand a series of products with different sizes, using off-the-shelf containers might give a disjointed impression due to a lack of uniformity. Custom-made containers are often not feasible due to cost and lead time constraints. This is where sticker printing comes in handy.

Even if the container shapes vary slightly, using stickers with a common design and finish can create a sense of unity, enhancing brand recognition.

Enhance Premium Feel While Keeping Costs Down

When you want to keep the container cost low but still present a premium image, sticker printing is a useful option. You can choose from various finishes such as glossy, matte, or satin-like, and even use hot stamping with silver or gold to create a high-end look.

Conclusion

Labels support your desire to convey the appeal of your product to as many people as possible. By expressing your product's attractiveness to the fullest within the given constraints, you can stimulate purchase intent. That's our role. If there is anything we can assist you with, please feel free to contact us.