Nishihira Distillery Limited-Edition Shochu Label "Kana"
TOC
A limited-edition label featuring an illustration
Request details
The client commissioned a shochu label for “Kana,” a brown sugar shochu. For this special project, they requested a limited-edition design illustrated by a commissioned artist. Unlike the regular product, the label would be made from a different type of washi paper to achieve a more refined texture and premium finish. In addition, they wished to produce a box as part of the product’s packaging, aiming for a cohesive look that harmonizes with the label design.
Our proposal
We selected white washi paper for the label. Its distinctive grain and slight fuzz create harmony with the shochu label design while adding a tactile quality. This material retains the traditional Japanese aesthetic yet pairs beautifully with modern design, enhancing the product’s overall appeal.
For the box, we chose 450 g/m² coated cardboard. Its substantial thickness emphasizes the product’s premium feel and, like the label, delivers a cohesive visual impression. The smooth surface of the coated board complements the texture of the washi label, further elevating the unboxing experience.
Previous Work
Shochu Label “Kana” (Regular Edition) – Nishihira Shuzo Co., Ltd.
Detailed specifications
Label
| Material | Washi white (Water-based strong adhesive) |
| Dimensions | 137×100mm (Rectangle) |
| Printing method | Letterpress printing |
| Number of colors | 1 color (PANTONE 485) Printed in two passes |
| Processing | - |
| Finish | 2 labels per sheet |
| Mass production delivery time | 5 business days (excluding weekends and holidays) |
Box
| Material | Coated cardboard 450 g/m² |
| Dimensions | 374×343mm |
| Printing method | Offset printing |
| Number of colors | 2 colors (K100% + PANTONE 485) + varnish |
| Processing | - |
| Finish | One-touch box |
| Mass production delivery time | Approximately 2 weeks |
Feel free to ask any questions, no matter how small!
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※Orders are available starting from 1,000 pieces.
Client: Nishihira Shuzo Co., Ltd.
Kana: Brown sugar shochu can only be legally produced in the Amami Islands. “Kana” means “beloved person” in the Amami dialect. With a subtle sweetness from brown sugar and a clean, refreshing taste, it is very easy to drink—perfect even for those new to shochu! We recommend enjoying it with soda.
Illustrator: PANTOVISCO
Gained popularity through artwork posts on Instagram, now with approximately 500,000 followers. Known for signature series such as Perochi the Dog, Chaos Picture Diary, and Yasamura Yasashi, with a total of over 10,000 works. Has published five books to date and contributes regular columns to publications such as Numero TOKYO and VOCE. Also engages in a wide range of collaborations with companies and local governments.
